Unlocking the Potential of Reseller Hosting: A Complete Guide
Reseller hosting is an ideal and scalable way of starting your own web hosting business or expanding upon your existing business. With reseller hosting, you can sell web hosting services under your own brand without the need to purchase the infrastructure yourself. Instead, you buy hosting services from a larger hosting provider and resell web hosting to your customers.
If you are starting out with a new small business or are a company looking to introduce more products and services into your portfolio of offerings, this article is for you. We will go through everything you need to know about what
reseller hosting is its benefits, features, and how to get started.
What is Reseller Hosting?
Reseller hosting is a web hosting business model. An individual or company purchases services from a parent web hosting company. The individual or company resells the services to customers under their own branding. The reseller acts as a go-between for the parent company and end-users of web hosting services.
In most cases of this model, the reseller purchases several hosting plans with a set allocation of server resources (e.g. bandwidth, hard disk space, domain count), for a discount, and then sells these plans to their customers at the mark-up. Support and branding are often provided by the reseller.
Why is Reseller Hosting Important?
Reseller hosting provides benefits to the reseller and to the reseller’s customers.
- Businesses Grow: With reseller hosting, you can start your own web hosting business at low overhead costs and do not need to invest within servers and infrastructure.
- Scalability: As customers grow along with business, one can scale a reseller hosting plan to fit. Reseller hosting is a perfect option for someone looking to start selling hosting because reseller plans can grow with you.
- White-labeling: Reseller hosting allows you to create your own brand. Your customers will see your company name and not the hosting provider. Using reseller hosting you maintain complete control over your brand/identity.
- Profit Margin: Reselling hosting plans allows you to set your own prices, granting you a higher profit margin and making it a potentially lucrative business model.
How Does Reseller Hosting Work?
A control panel such as cPanel / WHM is commonly available upon subscription to a
reseller hosting plan. This control panel lets you create hosting accounts for clients. It lets you allocate hosting resources. This control panel lets you configure server settings. It lets you provide technical support. It lets you do other things too.
The provider usually has several different hosting packages available for sale. Depending upon your needs, you can purchase any of these and sell them to customers as individual hosting packages, or any combination of them to create custom packages.
How to Get Started with Reseller Hosting:
- Choose a Reseller Hosting Provider: Research then choose a reseller hosting provider with high uptime levels, great performance, and strong support.
- Buy a Reseller Plan: Buy a reseller hosting plan that matches your business needs by providing required resources.
- Brand Your Services: You can upload your own logo, colors, and brand identity onto your reseller control panel, touching your offerings personally to mark them.
- Start Selling Hosting: Decide on pricing. Create hosting plans. Start selling to customers.
- Provide Support: As a reseller, you will need to provide customer support to customers, so you should be able to answer technical questions.
Key Features of Reseller Hosting
There are certain features that make a good reseller hosting plan. Before you go ahead and choose a reseller hosting plan, here are some important ones.
Control Panel Access
Most reseller hosting providers use cPanel or WHM (WebHost Manager) as a control panel, web-based software for you to create and manage the customers’ accounts, domains, emails and billing. Some providers offer custom control panels that have tools and features.
Custom Branding
A reseller hosting service that allows you to add your company name to the hosting services will help make your business stand out. You will want to make sure that the client interface can be branded with your logo and company colors, so clients will always know they are using your services.
White-Label Hosting
White-label hosting exists when the name of the hosting provider is invisible to customers. Resellers wanting to keep brand consistency need this feature.
Technical Support
Choose a reseller hosting provider that provides 24/7 technical support for you and your clients. The provider must assist you with any server issues and downtime and other technical challenges so that you can optimize your time and grow your business.
Resource Management
You should get the ability to set limits on the resources that you allocate to your customers (disk space, bandwidth, etc.). The best reseller hosting plans give you granular control over the resources you provide to your customers.
Comparison of Reseller Hosting Providers
It is advisable to compare the options when looking for a reseller hosting provider. Below is a comparison of three of the more popular hosting providers.
| Hosting Provider |
Features |
Support |
Price |
| Web Hosting Cymru |
cPanel/WHM, Free SSL, White-label |
24/7 live chat, phone |
Affordable |
| HostGator |
cPanel/WHM, Unlimited bandwidth |
24/7 live chat, email |
Moderate |
| SiteGround |
cPanel/WHM, Free daily backups |
24/7 live chat, email |
High |
How to Choose the Best Reseller Hosting Plan
Reseller
hosting plans differ a great deal, and many factors should be considered when choosing the most suitable plan for your business.
Analyze your business needs
Estimate the number of clients and the resources that you will need. Choose a web host with greater bandwidth and storage if you expect high traffic or if you host a large website.
Review at the Control Panel.
Make sure that the control panel provided by the hosting provider is user-friendly. cPanel and WHM are commonly used, but they may not be suitable for everyone.
Look for Scalability
Your business grows with the increase of your needs. Pick a web hosting service that scales and permits upgrades when more customers arrive.
Check Customer Support
Excellent customer support is essential during times when things go wrong. Find a provider offering support all day, every day through chat, phone, and email.
Pricing and Profit Margins for Business
You want a reseller hosting plan for allowing pricing your offerings competitively while still leaving a reasonable profit margin.
Start Your Reseller Hosting Business Today
Web
Reseller hosting is great if anyone wants to join the web hosting business without spending money and taking time to build infrastructure. You can create hosting packages of your own and set your pricing as desired.
If you choose the right host, know your business and serve your customers with high quality, you can greatly reward yourself by setting up a reseller hosting business. Reseller hosting ideally lets you offer web hosting as an added service to your existing business or start a new business, because it scales and is affordable.
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